Most likely to change

The Dress

Went viral: February 2015 Tweets within the first week: over 10 million

Posted on Tumblr and viewed by millions, the Dress became an Internet phenomenon overnight. Debates were sparked about whether or not the dress was white and gold or blue and black. Within a few days, the Buzzfeed article had 37 million hits and set new traffic records. The debate may never be settled, but the actual dress is blue and black.