March 24, 2016
We love sharing content. Whether it’s on social media or via text messages to our friends and family, we are always posting viral videos or sending links to our favorite songs or articles. It’s a content sharing world, and now Amazon discovered an easy way to share passages from your favorite audio books.
Amazon, through its audio book service known as Audible, introduced Clips. This feature lets users save and share clips from audio books. As Beth Anderson, Audible’s executive vice president and publisher told CNBC, clips are “a way to put more books into people’s conversations and easily demonstrate how dynamic and entertaining a book can be when performed.”
How it works
Once you hear a passage you want to “clip,” you can tap the Clips button in Audible. This generates a clip of the last 30 seconds of the audio book, and you can adjust it accordingly. From there, you can add notes to the clip before you save it. Or you can share it on social media like Facebook, Twitter, or via email and text message.
Recipients of the clip do not have to have an Audible account to hear it. However, they do get the option to re-share the clip or purchase the audio book.
What are the possibilities?
Audible has figured out a way to share audio books like you would share your favorite music or viral videos. As CNBC points out, Audible has two goals with this. They want to promote a more user friendly and interactive experience, and they hope this tool and its subsequent social media sharing of clips will help generate more sales for the audio book service.
But it’s not just about sales and keeping up with all content that’s shared on the Internet. Audible founder and CEO Don Katz believes it’s a way to spark conversation about the books, authors, and narrators that people love. He says, “Listeners … love talking about books, authors, and narrators they are passionate about, and ‘Clips’ makes it easier for our customers to start meaningful conversations with their friends and family directly from their audio book whenever inspiration strikes.”
As Wired points out, Clips also gives users a bookmarking option that previously has not been available with most audio books. It’s “a way of bringing the in-the-margins notetaking people love with books to the audio universe.”
Whatever the reason for using Clips, it’s exciting that we can easily share some of our favorite quotes by our favorite authors.