Streaming: America’s Favorite Pastime
Ever wonder if other people stream as many shows and movies as you? Are they using Netflix or Hulu? Watching comedies or dramas? And, what’s an “acceptable” amount of episodes to watch in one sitting? We set out to answer some of the most pressing questions about one of the nation’s favorite pastimes: streaming.
After surveying 1,000 individuals across the U.S., this is what we found.
1. No need to pick
Did you know the majority of people across the U.S. use both paid TV and streaming services? It seems we don’t favor one over the other but would rather have both. What may not be as surprising is more 18-34 year olds are reaching for their computers to stream content, while individuals 35 and up are sticking with the good ole TV.
2. We want it now
Most people use a streaming service because it gives them the freedom to watch what they want, when they want. Having the option to pick what and when to watch is even more important to people than the price they pay, including those in the lowest income bracket.
3. Netflix is King
Across all ages, genders, locations, and incomes, it’s all about Netflix. That’s because 73% of streamers choose Netflix. As for the other big streaming services, 30% of people use Amazon Prime followed by Hulu at 22%.
4. Less is more
Most people reported they spend 0-3 hours a week streaming shows and movies. But, are people actually being honest with themselves (really, only 0-3 hours)? The amount of income also correlated with time spent streaming—individuals making $75,000+ like their TV time slightly more.
5. We just want to laugh
From north, south, east, and west, the nation’s favorite genre is comedy, with drama not far behind. Otherwise, men like sci-fi more while the women enjoy crime shows. What about animation? You’ll catch more 18-24 year olds watching that.
6. Just one more episode
With so many shows at our fingertips, it can be hard to say no. Enter binge-watching. Of those surveyed, 9% have streamed 12 or more episodes in one sitting. Who are these people? Mostly the younger crowd and those from the South. But, don’t worry, most people stick to 1-3 episodes in one sitting.
7. A family affair?
Eh, not so much. Most people prefer to stream alone, especially 18-24 year olds. Out of those who did stream with family, it was mostly the 35-44 year old group. Probably because this group is more likely to be married and have kids.
8. Sharing is caring
The older you get, the more likely you are to pay for your own streaming account. That seems logical, but did you know 61% of people have their own account and only 11% use someone else’s? In the West, you can find more people sharing an account and splitting the fees.
9. Dinner and a movie
Multitasking while streaming shows and movies has become a way of life. A majority of people answered they prepare meals or eat while streaming. If they’re not doing that, they’re most likely surfing the web. And only 22% of respondents don’t multitask while streaming.
These claims are our interpretations of the data taken from a Google Consumer Survey of 1,000 individuals on January 11-12, 2016.